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  • Our Heritage

    See how the Bowler Motorsport team began

    Bowler Timeline

    2019
    2019

    Jaguar Land Rover Acquires Bowler

    Bowler JLR
    Bowler now forms part of Jaguar Land Rover’s fast-growing Special Vehicle Operations Division.
    2016
    2016

    Launch of the Defender Rally Kit

    Launch of the Defender Rally Kit
    The Defender Challenge grows with more teams and more rounds, the Defender Challenge rally kit is launched.
    2015
    2015

    Featured in Top Gear Magazine

    Featured in Top Gear Magazine
    Bowler races it’s 400hp supercharged 3.0 V6 Defender 110, and the car is featured in Evo and Top Gear magazines, alongside Bowler Fast Road conversions
    2014
    2014

    Bowler launches the Defender Challenge

    Bowler launches the Defender Challenge
    Bowler launches the Defender Challenge as a programme which will prepare competitors for the Dakar, and moves into a new production facility
    2013
    2013

    Bowler Grows

    Bowler Grows
    The Bowler team grows and develops the range of performance parts available for Defenders, adding new European distributors
    2012
    2012

    Partnership with Land Rover

    Partnership with Land Rover
    Bowler agrees a formal brand partnership with Land Rover across sponsorship, marketing and engineering, and begins development of the Defender Challenge
    2011
    2011

    Racing in Africa

    Racing in Africa
    Bowler races the EXR in Africa and Europe and launches a range of road and rally performance upgrade parts for the Defender
    2010
    2010

    The Bowler EXR-S

    The Bowler EXR-S
    The Bowler EXR-S is revealed at the Goodwood Festival of Speed and is driven up the hill in the Supercar class – beating many supercar rivals
    2009
    2009

    Goodwood Festival of Speed

    Goodwood Festival of Speed
    Bowler attends the Goodwood Festival of Speed and runs 8 rally cars on a specially designed course over the weekend
    2008
    2008

    The Bowler Nemesis

    The Bowler Nemesis
    Richard Hammond declares himself a ‘driving god’ in a Bowler Wildcat, and Bowler build the Nemesis, while developing the EXR.
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